„TRANDING“ stands for the conscious planning of what
others think, feel, and decide unconsciously and is
a methodology used for strategic concept and brand
development and was founded by Ines Klemm.
One of the key benefits of Tranding is the target-focused and actively-controlled emotional link between brand,
company, client, and space. The aim is to create delight and
leave spatial, physical, and emotional traces. This approach
and methodology is based on sound academic research,
long practical experience, and application.
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